Strategy&CustomerAwareness

Pricing AI-Enabled Technology: When “user-based pricing” no longer works

Wendy WiseMarch 18, 2026

Willingness to Pay is not Fixed

Wendy WiseFebruary 18, 2026

How B2B technology companies can use customer usage metrics to grow their business

Wendy WiseFebruary 13, 2026

Create a value mindset to drive customer loyalty and revenue growth

Wendy WiseFebruary 13, 2026

How NOT to price a SaaS platform

Wendy WiseFebruary 13, 2026

Designing the strategy for a price change/increase

Wendy WiseFebruary 13, 2026

Can I raise my prices?

Wendy WiseFebruary 13, 2026